Class Highlights

Aha! Moments

1) My first Aha! moment was when I got to meet a lot of classmates as well as Professor Grobman. I was glad that my classmates were nice as well as Professor Grobman being very nice, and helpful as well.

2) My second Aha! moment was when she was passing around old yearbooks. I was part of the yearbook staff during my highschool years and have a passion at looking at vintage yearbooks. It was fun to look at all the old pictures and to see how highschool was like 20 years ago.

3) My third moment was when we worked in the studio as a TV networking staff. To my surprise, It was a lot of hard work. However, the hard work payed off and we filmed a brilliant TV show! I'm glad that I go to take this Mass&Media class. I got to learn so much about the media in just one quarter.

Media Ethics/Media Law

Media Case: Copyright

Veoh & Youtube web site that has entertainment shows featured on their website = illegal under law.

A federal district court says Veoh, a Web video site that has come under legal fire from entertainment companies the past several years, is not liable for the copyright violations committed by its users, a decision that could help YouTube defend itself against Viacom's $1 billion copyright suit.

Universal Music Group, the largest of the four top record companies, accused Veoh of copyright violations in a lawsuit filed two years ago. But on Friday, U.S. District Judge A. Howard Matz granted Veoh's motion for summary judgment, and ruled that the company is protected against such claims by the Digital Millennium Copyright Act.

Link: http://news.cnet.com/8301-1023_3-10352183-93.html

Proposing a PR campaign to wear seat belts

Advertisement to wearing seat belts:
The PR campaign that I will be proposing will be for people of all ages to wear seat belts. Even though the "click it or tick it" campaign has been happening for awhile, people in the world have been forgetting to constantly put their seat belts on. A way for this to stop happening is to develop a PR campaign to create an advertising. My advertisement will showcase two techniques: Direct order and Appeal to fear. The technique for 'direct order' for wearing seat belts would be to simply make images and words that if you don't wear a seat belt you can die from a car accident. The 'appeal to fear' technique will have pictures of a damaged car in my seat belt campaign to warn people that if you don't wear a seat belt this is what can happen. In the end, I want my advertisement seat belt campaign to target readers fast and to see the fear that they can be having if they don't wear their seat belt.

Electronic News

Channel 7 news

Topic covering: "Child's body found in waters off Berkeley Marina; may be Jason Williams"

As I sat down and watched ABC 7 news, the anchors opened up with a loud - stern voice. The achors mannerism were very strong and with confidence. After the infromation was brought out to the network, they went to television and showed 8 consecutive commercials based on advertisements. There was no "happy talk" as this story was a breaking news coverage. This story was chosen because supposedly this child that was found in the waters could be Jason Williams, who has been missing for awhile. Their mannerisms are polite and up front while their facial expressions remain stern.

Internet

On wikipedia.org under the list of 166 searches for "social working websites", the major list that I can relate to are:

Adult FriendFinder
Classmates.com
DeviantArt
Facebook
Flickr
Flixster
Gaia Online
Imeem
Last.fm
LiveJournal
Multiply
Myspace
Tumblr
Twitter
Xanga
Yelp, Inc

Out of the list, i'm surprised that Blogspot.com or lookbook.nu isn't on there. Those two websites are very sociable websites in which can connect readers together. I have never heard of classmates.com; I believe it's a wonderful networking website in which people can connect to former classmates. In terms of social networking websites that helped me out would be: Facebook. Facebook helped me out socially on finding old friends, and new friends connect through the global networking system. It eternally helped me keep in touch with a lot of people that I never thought would. I'm very glad that we have a social networking website which allows you to connect to your friends from a click of a button.

television

Length: 1:57
Description: Local Music stores are finding it increasingly difficult to remain afloat due to the internet and illegal downloading. This youtube documentary covers a student's story about local music stores within walking distance to Penn State's largest campus.
Chapter 7: Recordings and the Music Industry: Copyright, Battles, Format Wars
Question: What are the differences of downloading/buying an album for customers?
Answer: While some fans love and appreciate their favorite artists, they will support them unconditionally and buy their albums. People that do buy albums tend to appreciate holding the actual album in their hands and not just a file on their computer. However, some people who are on the cheaper side like to just download illegally even if they know it's illegal or not.

Favorite movie of 2009

(500) Days of Summer

The movie, 500 days of Summer directed by Marc Webb was my favorite movie of 2009. I saw this movie in the theaters on opening night, and it was quite possibly a great film. The concept of the story was differnt from many other movies that I have seen. This movie also got great ratings from critics, as well my friends that have seen this movie. I recommend anyone to watch 500 days of Summer!
link: http://www.imdb.com/title/tt1022603/